Senior Social Media Analyst – Media, Advertising & Entertainment

Lead social performance analysis

Own social media analytics across multiple channels for media, advertising, and entertainment clients. You'll translate performance data into explanations and recommendations that creative, strategy, and media colleagues can act on.

• Manage the full analytics process across social channels and campaigns.
• Develop dashboards, reporting approaches, and measurement frameworks.
• Identify performance trends, campaign opportunities, and areas for improvement.
• Explain results clearly to technical and nontechnical audiences.
• Recommend changes to content, audience targeting, and channel strategy.
• Track social algorithm changes, emerging trends, and competitor activity.
• Collaborate with creative, strategy, and media teams on performance questions.
• Produce regular reports and additional analysis as new needs arise.

Required experience

You should have substantial experience in social media analytics, with a background relevant to media, advertising, or entertainment. Familiarity with native analytics for Instagram, TikTok, YouTube, X, Facebook, and LinkedIn is important.

The role also calls for experience with social analytics tools such as Sprinklr, Brandwatch, Hootsuite, or Sprout Social. Strong reporting and visualization skills are required, together with confidence handling large datasets.

Excel or Google Sheets skills are relevant, and basic SQL would be a plus. Beyond reporting results, you should be able to explain why performance changed and recommend what to do next.

Communication and judgment

Clear written and spoken communication is essential for turning analysis into useful recommendations. You should be able to manage work independently in a remote setting while coordinating effectively with the teams that will act on your findings.

Additional strengths

Experience with studios, streaming services, broadcasters, or agencies would be helpful. Paid social analysis, cross channel attribution, audience or consumer insights, and media planning are also relevant.

Experience preparing executive performance presentations is valuable, as is familiarity with influencer and creator economy metrics.

Contract arrangement

This is a remote hourly contract with flexible scheduling. The work may continue across additional campaigns, with potential for ongoing assignments or an extension.